A leading cannabis company with surplus equipment across multiple U.S. locations partnered with EquipNet to liquidate assets through a comprehensive remarketing and auction strategy. Through tailored services and a strategic auction campaign, EquipNet generated over $159,000 in total sales, achieving a 93% sell-through rate. The client had excess lab and processing equipment across four facilities in Dwight, Holliston, Buckeye Lake, and Joliet. The company sought an efficient and centralized solution for asset disposition, requiring both logistical support and a platform to maximize resale value.

With surplus equipment spread across several sites, the client faced significant logistical and timing challenges. They needed a solution that could coordinate the movement and storage of equipment, ensure timely sales, and deliver strong returns on their idle assets within a set timeframe.

EquipNet provided a full suite of asset recovery services, including warehouse storage, equipment pickups, and logistics coordination. Listings began on EquipNet’s MarketPlace and Own It Now platforms in June 2024, remaining active through February 2025. In parallel, EquipNet executed a high-impact auction marketing campaign with strategic outreach across email, LinkedIn, and industry databases. The campaign was supported by a detailed execution plan involving multiple contact lists and targeted digital communication, ensuring strong bidder engagement leading up to the March 2025 auction.

EquipNet’s efforts generated $159,678.00 in sales, with $43,250.00 attributed to MarketPlace and Own It Now listings, and $116,428.00 from a successful auction campaign. The project achieved an impressive 93% sell-through rate. The initiative began in February 2024, with the first listings going live in June 2024 and final shipments arriving by February 2025. The auction was held from March 18–20, 2025, and as of April 2025, four additional listings remain active in a follow-up lab auction. This comprehensive and strategically timed effort maximized asset recovery.