$1.3 Million Generated from Surplus Assets for Multinational Consumer Goods Manufacturer

The Client

Our corporate client, a leading player in the manufacturing industry, has been a longstanding partner with EquipNet. We recently renewed our Master Services Agreement to assist them in managing and selling their surplus assets.

The Challenge

With a substantial amount of surplus equipment, our client faced the challenge of needing to sell quickly to clear inventory while wanting to optimize their return on investment. They faced the risk of losing the value of these assets if not managed efficiently.

The Solution

EquipNet designed a comprehensive strategy to guarantee a favorable outcome for the client, with a strong focus on efficiency and maximizing returns. The first critical step involved conducting a thorough onsite inventory and evaluation of all surplus assets. EquipNet then executed a well-planned and comprehensive sales/marketing strategy to reach qualified end-user buyers. Our team employed various marketing channels, including targeted advertising and outreach, to ensure maximum visibility. A dedicated Online Auction event was also strategically designed to boost competitiveness and create a sense of urgency among potential buyers. This approach was instrumental in achieving maximum sell-through and driving up demand.

• Project Management

• Onsite Inventory & Valuation

• Individual Asset Sales via MarketPlace

• Dedicated Online Auction Event

• Worldwide Logistics Services

The Result

EquipNet's efforts yielded impressive results, with the sale of 287 assets generating $1.3 million in sales proceeds, surpassing our client's financial objectives. EquipNet ensured the swift sale of surplus equipment within the agreed timeline, safeguarding its value and preventing potential depreciation. Our sales approach involved listing assets on EquipNet's online Marketplace and hosting a dedicated Online Auction event, leveraging the advantages of both methods. This strategy broadened our reach, fostered competitive bidding, and drove heightened demand.

During the auction, 263 assets garnered bids from 101 individual bidders spanning four countries worldwide. At the time of publishing, approximately 85% of the assets have been successfully sold, with the remainder either on hold for future auction events or earmarked for processing as scrap. These results demonstrate the effectiveness of our approach and our commitment to exceeding our client's expectations.

Highlights

Assets Sold

287

Sales Proceeds

$1.3 Million

Auction Bidders

101

Countries of Bidders

4

Interested in Learning More About Our Services?

Name *

First

Last

Email *

Phone *

Company

Country

State

Inquiry Type *

Message *